The property market is a very competitive place, with so many houses currently on the market it can be hard to show off your agency in a way that sets them apart from their competitors. In order to get ahead in the property market you will need to make sure that you are doing everything you can to market your properties in a way that encourages people to go through with a sale. There are simple things you can do to achieve this including making sure the houses are clean and presented in a professional manner.
Marketing
One of the best ways to attract more people to consider buying a property from you would be to advertise through social media, by simply creating a free to use account on one of the top platforms, you can directly advertise properties that you have available to people in need of them. Through the power of social media you are able to reach a large number of prospective clients as well as having a communication platform to set up meetings and house viewings.
Presentation
How you present your homes is one of the biggest factors in persuading a client to buy the property, if you were to leave the home without decorative touches like flowers, cushions and furniture, you are much less likely to be successful compared to someone who helps the clients see the potential of the house. It is about making your client see themselves living there, by including home comforts you are helping them gauge what it would be like as well as conveying your professionalism. Particularly when hosting an open house event where many people will be shown around the property, you should be making the effort as small details like this is what is going to set you apart from the competition.
Contacts
If you find that a property is on the market for too long and the prospect of making a sale is drifting away, it may be a good idea to start making enquiries within your contacts. As a realtor or estate agent you should have acquired a pretty lengthy contact list within the housing world. Contacts like potential clients, other estate agents or housing companies, contractors and advertising contacts would be particularly useful, anyone who is able to help spread the word about your property is going to be very helpful in increasing the chances of getting you that sale.
Open House
A great way to get ahead on the property market and increase your sales statistics would be to host an open house, these events are a great way to drum up a lot of interest in regards to your property. Hosting an open house is often more cost effective than showing people individually, you are able to put extra resources into one day where you can show off the property to a large number of people. These events are great for your company’s image and the fact that they often result in a quick sale is a great added bonus.
Leads
It is common practice within this industry for realtors to invest in exclusive mortgage leads, this is often used as a last resort for properties that are seemingly struggling to sell. A realtor is able to purchase genuine leads for people in need for certain types of properties, this small fee is worth every penny if the lead is successful and they buy the house from you. This tactic is a great way to increase sales and get ahead in the property market.
Maintenance and Redecorating
As previously mentioned the presentation of the property you are selling is vital in getting a sale, this also applies to the maintenance of the home and you should ensure that everything is up to scratch prior to showing people the property. You should make sure that all of the facilities have been safety checked so that you are able to put prospective buyers at ease.
If you find that a property if struggling to sell it may be a good idea to think about upgrading the house’s decoration, by giving the place a new lease of life you may find a peak in interest.
